The Netherlands Competition Authority (NMa) has a growing position in the economic field of The Netherlands and Europe and therefore needs more profile than before. The Annual Reports are perceived as one of the most important bearers of that profile. Total Identity was chosen as developer for the Annual Reports on 2003, 2004 and 2005 because of the combination of strategic support with top quality production. Total identity not only took care of the concept and design, but also took care of editing, photography, production support and handling.
The Annual Report 2004 of the NMa was awarded twice. The F.G. Kordes Trophy 2005 awarded the NMa Report for the manner in which it depicts the interaction of the NMa with its environment. In november 2005, the Netherlands Institute of Graphic Culture awarded the the Prize for the Best Annual Report to the NMa Report, ‘because of its concept, photography, lay-out, cover and impeccable finish’; you might say that both content and design were awarded.